To rank well in Google Maps (used to be Places, now Google + Local) you need to build out citations. Believe it or not this is a HUGE factor to ranking well!
Before hiring someone to build out citations for you, heres 5 questions I feel are crucial to get answered, before you hire ANY company.
These 5 questions are in no particular order..
1. Do you pick the citations, or do I?
You don’t want to hand-pick every citation that you want to have built, but you will want to ensure that your getting listing on the top citation sites. A lot of citation builders will submit your site to junk citation sites that you have NEVER heard of!
2. Will you send me a spreadsheet with my login info for each site?
If your citation builder says no you need to RUN the other way and find someone else. You need control of your listings!
Using landing pages for your PPC campaigns can result in higher conversion rates and a lower cost-per-click. Your goal is to create a close relationship between the ad and the content of your landing page.
This is called Message Match which will reduce your bounce rate while achieving a higher Quality Score and Ad Rank.
Ultimately lowering your CPC, and getting you a better position in Adwords while paying less.