Came across some crucial research data about reviews.

• 50% of U.S. consumers are more likely to use a local business after reading positive online reviews
• 64% of consumers search for online reviews before making purchase decisions
• 85% of consumers are more likely to purchase a product/service when they can find recommendations online
• 87% of consumers say positive reviews online have reinforced their decision to purchase a product or service recommended to them
• 80% of consumers say negative reviews online have made them change their mind about purchasing a product or service

Take a look at this great looking InfoGraphic as well!

[540SEO::SEO experts and local search optimization specialists] Add this graphic to your site.