Online Reviews Killing Your Business?

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Came across some crucial research data about reviews.

  • 50% of U.S. consumers are more likely to use a local business after reading positive online reviews
  • 64% of consumers search for online reviews before making purchase decisions
  • 85% of consumers are more likely to purchase a product/service when they can find recommendations online
  • 87% of consumers say positive reviews online have reinforced their decision to purchase a product or service recommended to them
  • 80% of consumers say negative reviews online have made them change their mind about purchasing a product or service

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