Archive for the ‘Pay Per Click ’ Category

Youtube TrueView Ads: Only Pay For Interested Viewers

Posted on: December 22nd, 2011 by Joe
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Youtube

Just out of Beta Youtube has launched TrueView Video Ads. Users have a choice whether or not continue watching ads, but advertisers  only pay when the user watches 30+ seconds of the ad.

According to the TrueView OneSheet, advertisers are seeing 3-4x higher click through rates that other video ad formats.

There are currently two types of Youtube promoted video ads; “TrueView in-search” and  ”TrueView in-display”. Additional targeting options include demographic and geographic filters.

These video ads are going to shift the way people make their videos. Advertisers will need to put all of their “interesting” parts near the beginning in order to entice the viewer to keep watching.

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Fast Free Adwords Account Audit

Posted on: December 21st, 2011 by Joe
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The guys over at Wordstream have created a new piece of software that analyzes your Adwords account and scores it. Ever wonder how your account stacks up against others?

Your free AdWords performance report includes:

  • Fast and free expert analysis of your account performance
  • Actionable tips for improving your AdWords campaigns
  • Feedback on your performance in eight key areas of PPC
  • Comparative scores that measure you against similar advertisers

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How Does The Google Adwords Auction Work?

Posted on: November 3rd, 2011 by Joe
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An associate emailed me this recently, and I had to share it with you.

Ever wondered how Google determines your ad position?

The infographic below shows how the bidding auction works, including Ad Rank, Cost Per Click, and how your Quality Score can influence your position. This is by far the easiest explanation I have ever came across.

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Use Landing Pages for Higher Conversions & Lower Cost-Per-Click

Posted on: October 3rd, 2011 by Joe
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ppc-for-landing-pages

Using landing pages for your PPC campaigns can result in higher conversion rates and a lower cost-per-click. Your goal is to create a close relationship between the ad and the content of your landing page.

This is called Message Match which will reduce your bounce rate while achieving a higher Quality Score and Ad Rank.

Ultimately lowering your CPC, and getting you a better position in Adwords while paying less. 

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2 Tweaks That Resulted In a 29.14% Decrease In Customer Acquisition Cost

Posted on: June 12th, 2011 by Joe
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google-adwords-magnifine

Today while looking over a new Adwords clients campaign we discovered 2 large holes that are often overlooked.  Hopefully you can use these examples and make sure you aren’t making the same mistakes. In this particular case, with 2 simple tweaks we decreased the cost per new customer 29.14%.

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The Difference Between Pay Per Click & Search Engine Optimization

Posted on: March 20th, 2010 by Joe
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SEO-vs_-SEM

The internet has undoubtably become a gigantic marketplace that you can’t ignore.

Just having a website isnt enough to get your bysiness running and ready to compete, you need a way for people to find your website. Often business owners, think that if they build their website that traffic and customers will come… I’m sorry to say it but this isn’t the movie Field of Dreams.

When investing in search enging marketing there are basically two main options available to you, SEO and PPC.

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