Does My Business Need A Mobile Site

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A REALLY big question that I get asked pretty often is do I need a mobile website.

As of 2013 more people use mobile phones that PCs to get online.

So the real question is how is my experience for mobile users, and even tablet users.

Theres really 2 things to look to figure out if you need a mobile site…

The first is to look at is the bounce rate of your site specifically from mobile users.

If people are visiting one page on your site, and leaving then you definitely should look into a mobile site.

The second part of the equation is o look at is how much of your overall traffic is mobile?

In a lot of cases, I think you will be surprised.

For example, when look at a clients analytics who is a locksmith less than 8% of their traffic was from mobile, and the bounce rate was under 10%. Thats great.

However a restaurant may be a very different story.

Use Landing Pages for Higher Conversions & Lower Cost-Per-Click

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Using landing pages for your PPC campaigns can result in higher conversion rates and a lower cost-per-click. Your goal is to create a close relationship between the ad and the content of your landing page.

This is called Message Match which will reduce your bounce rate while achieving a higher Quality Score and Ad Rank.

Ultimately lowering your CPC, and getting you a better position in Adwords while paying less. 

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