Came across some crucial research data about reviews.
- 50% of U.S. consumers are more likely to use a local business after reading positive online reviews
- 64% of consumers search for online reviews before making purchase decisions
- 85% of consumers are more likely to purchase a product/service when they can find recommendations online
- 87% of consumers say positive reviews online have reinforced their decision to purchase a product or service recommended to them
- 80% of consumers say negative reviews online have made them change their mind about purchasing a product or service
Take a look at this great looking InfoGraphic as well!