Posts Tagged ‘Quality Score’

How Does The Google Adwords Auction Work?

Posted on: November 3rd, 2011 by Joe
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adwords-auction-140

An associate emailed me this recently, and I had to share it with you.

Ever wondered how Google determines your ad position?

The infographic below shows how the bidding auction works, including Ad Rank, Cost Per Click, and how your Quality Score can influence your position. This is by far the easiest explanation I have ever came across.

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Use Landing Pages for Higher Conversions & Lower Cost-Per-Click

Posted on: October 3rd, 2011 by Joe
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ppc-for-landing-pages

Using landing pages for your PPC campaigns can result in higher conversion rates and a lower cost-per-click. Your goal is to create a close relationship between the ad and the content of your landing page.

This is called Message Match which will reduce your bounce rate while achieving a higher Quality Score and Ad Rank.

Ultimately lowering your CPC, and getting you a better position in Adwords while paying less. 

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