Posts Tagged ‘PPC’

Use Landing Pages for Higher Conversions & Lower Cost-Per-Click

Posted on: October 3rd, 2011 by Joe
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ppc-for-landing-pages

Using landing pages for your PPC campaigns can result in higher conversion rates and a lower cost-per-click. Your goal is to create a close relationship between the ad and the content of your landing page.

This is called Message Match which will reduce your bounce rate while achieving a higher Quality Score and Ad Rank.

Ultimately lowering your CPC, and getting you a better position in Adwords while paying less. 

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The Difference Between Pay Per Click & Search Engine Optimization

Posted on: March 20th, 2010 by Joe
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SEO-vs_-SEM

The internet has undoubtably become a gigantic marketplace that you can’t ignore.

Just having a website isnt enough to get your bysiness running and ready to compete, you need a way for people to find your website. Often business owners, think that if they build their website that traffic and customers will come… I’m sorry to say it but this isn’t the movie Field of Dreams.

When investing in search enging marketing there are basically two main options available to you, SEO and PPC.

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