To rank well in Google Maps (used to be Places, now Google + Local) you need to build out citations. Believe it or not this is a HUGE factor to ranking well!
Before hiring someone to build out citations for you, heres 5 questions I feel are crucial to get answered, before you hire ANY company.
These 5 questions are in no particular order..
1. Do you pick the citations, or do I?
You don’t want to hand-pick every citation that you want to have built, but you will want to ensure that your getting listing on the top citation sites. A lot of citation builders will submit your site to junk citation sites that you have NEVER heard of!
2. Will you send me a spreadsheet with my login info for each site?
If your citation builder says no you need to RUN the other way and find someone else. You need control of your listings!