Just out of Beta Youtube has launched TrueView Video Ads. Users have a choice whether or not continue watching ads, but advertisers only pay when the user watches 30+ seconds of the ad.
According to the TrueView OneSheet, advertisers are seeing 3-4x higher click through rates that other video ad formats.
There are currently two types of Youtube promoted video ads; “TrueView in-search” and ”TrueView in-display”. Additional targeting options include demographic and geographic filters.
These video ads are going to shift the way people make their videos. Advertisers will need to put all of their “interesting” parts near the beginning in order to entice the viewer to keep watching.
