Here are the apps I mention in the video:
- Screenflow
- Dropbox
- LastPass
- Curtain
- Caffeine
- VLC
- Skitch or Google Chrome Screenshot
- Show how to turn Mac on at specific times
- Skype
- IMovie
- Evernote
- My Speed – by enounce
- Yammer
- Clarify It
- My Little Pomodoro
My Must Have Mac Apps
According To Google: 50% of Mobile Search Is Local
One of my good friends was just at a Marketing git put on by Google, they announced that 50% of mobile search is local.
That’s up 10% from the number they announced last year. Bing has been quoted as saying that local was 53% of mobile search.
Think about it; 50% is a massive number. Half of all search queries from smartphones have local intent. This literally means there are billions of local searches from mobile devices this year (over 20 billion).
In addition to browser-based local search there’s also local queries coming from apps. According to Nielson 80% of consumers time is spent in apps. So how many search queries are coming through apps?
Well no-one is tracking local queries in apps. It could literally be billions more annually.
Starbucks announces they will support Square Wallet
My favorite coffee joint, Starbucks has just announced that early next month we will be able to pay with the Square Wallet. As if this weren’t cool enough; starting in August of 2013, we will be able to digitally tip the servers with a mobile app and Square Wallet. I don’t know about you – but who carries petty cash or coins on them these days? So this makes it super easy to pay for coffee and tip the service too!
Youtube TrueView Ads: Only Pay For Interested Viewers
Just out of Beta Youtube has launched TrueView Video Ads. Users have a choice whether or not continue watching ads, but advertisers only pay when the user watches 30+ seconds of the ad.
According to the TrueView OneSheet, advertisers are seeing 3-4x higher click through rates that other video ad formats.
There are currently two types of Youtube promoted video ads; “TrueView in-search” and ”TrueView in-display”. Additional targeting options include demographic and geographic filters.
These video ads are going to shift the way people make their videos. Advertisers will need to put all of their “interesting” parts near the beginning in order to entice the viewer to keep watching.
Fast Free Adwords Account Audit
The guys over at Wordstream have created a new piece of software that analyzes your Adwords account and scores it. Ever wonder how your account stacks up against others?
Your free AdWords performance report includes:
- Fast and free expert analysis of your account performance
- Actionable tips for improving your AdWords campaigns
- Feedback on your performance in eight key areas of PPC
- Comparative scores that measure you against similar advertisers
Online Reviews Killing Your Business?
Came across some crucial research data about reviews.
- 50% of U.S. consumers are more likely to use a local business after reading positive online reviews
- 64% of consumers search for online reviews before making purchase decisions
- 85% of consumers are more likely to purchase a product/service when they can find recommendations online
- 87% of consumers say positive reviews online have reinforced their decision to purchase a product or service recommended to them
- 80% of consumers say negative reviews online have made them change their mind about purchasing a product or service
Take a look at this great looking InfoGraphic as well!
